The Analysis of SONY Corporation Research Paper

The Analysis of SONY Corporation - Research Paper Example The parent company and the electronic business unit of the Sony Group are SONY Corporation. The company is majorly operating in the entertainment and electronic products segment. The success and expansion in terms of market share have made the company one of the comprehensive companies in the entertainment sector. The Japanese based company focuses on products such as TV, computers, audio, gaming devices, movies and music. The company over the years has been witnessed to develop its in-house standards for various storage techniques and new recording measures. The company did not adopt any of the standards that were set forth by other manufacturers or other organizations. The company either individually or in collaboration with other partners has developed many new forms of recording formats such as a blue-ray disc, floppy disc and compact disc. The company has a wide range of products that it offers to the global markets and it has incorporated the best of technologies in its devices so that the company is at par with the competition. The company has established its position as the highest revenue generation company in Japan. In the year 2013, the overall revenue that was generated by the company was over  ¥6.493 trillion and it maintains positive cash flow in the system. The major objective of the corporate social responsibility activities of the company is to enhance its corporate value that it performs through sound practices in its business operations and innovation. The CSR activities of the company highlight the innovation through its services and products that excites as well as inspires, extending support so as to develop a sustainable as well as better society, and providing assistance to those communities in which they operate. The company believes that the activities that they perform enhance their corporate value and at the same time is beneficial for the society (Sony Corporation, 2014). The expectations of the society of the company constantly emerge with the product line diversification of customer lifestyles and markets, and also along with the changing concerns of the stakeholders in the industry.